Experience
OneWest Bank
Conceptualize and administer creative campaigns in support of ongoing marketing and sales initiatives including merchandising and collateral development for a 69-branch bank in Southern California.

Strategize a network-wide community outreach program including events, sponsorships and micro-campaigns throughout  branch footprint. Orchestrate multiple concurrent, complex marketing projects. Streamline marketing operations and system workflows. Coordinate multidisciplinary project teams.

Selected Achievements:

  • Expanded sales collateral and promotional item solutions for field sales by 85% in two years.
  • Accomplished 50% additional retail corporate community sponsorships in 2016.
  • Recognized as Going the Extra Mile award winner in 2017.

2018 Holiday!
Irvine Spectrum Holiday Sponsorship
Themed Thursdays
Seasonal Message Merchandising
Earth Day
Nowruz
Persian New Year
Hispanic Heritage
Thanksgiving
Halloween
Halloween
Holiday
Sponsorships
& Event Activation

Manhattan Beach
Concert Series
OneWest Bank's 2nd Year as presenting sponsor. 
10 weeks in the Summer
All sponsorship strategy, staffing, and on site campaign management

Copywriting
Regular contributor to trade publications - John Robert Powers Modeling Agency magazine, Almost Famous