Experience
OneWest Bank
Conceptualize and administer creative campaigns in support of ongoing marketing and sales initiatives including merchandising and collateral development for a 69-branch bank in Southern California.

Strategize a network-wide community outreach program including events, sponsorships and micro-campaigns throughout  branch footprint. Orchestrate multiple concurrent, complex marketing projects. Streamline marketing operations and system workflows. Coordinate multidisciplinary project teams.

Selected Achievements:

  • Expanded sales collateral and promotional item solutions for field sales by 85% in two years.
  • Accomplished 50% additional retail corporate community sponsorships in 2016.
  • Recognized as Going the Extra Mile award winner in 2017.

Irvine Spectrum Holiday Sponsorship
Themed Thursdays
Seasonal Merchandising
Earth Day
Nowruz
Persian New Year
Hispanic Heritage
Thanksgiving
Halloween
Holiday
Sponsorships
& Event Activation

Manhattan Beach
Concert Series
OneWest Bank's 2nd Year as presenting sponsor. 
10 weeks in the Summer
All sponsorship strategy, staffing, and on site campaign management

Non-Profit
Long Beach Camerata Singers
Concert Brand
Fundraiser
Concert Brand
Social Media