Conceptualize and administer creative campaigns in support of ongoing marketing and sales initiatives including merchandising and collateral development for a 69-branch bank in Southern California.
Strategize a network-wide community outreach program including events, sponsorships and micro-campaigns throughout branch footprint. Orchestrate multiple concurrent, complex marketing projects. Streamline marketing operations and system workflows. Coordinate multidisciplinary project teams.
- Expanded sales collateral and promotional item solutions for field sales by 85% in two years.
- Accomplished 50% additional retail corporate community sponsorships in 2016.
- Recognized as Going the Extra Mile award winner in 2017.